UTM builder

What it does

UTM tags are labels added to the end of a link. Google Analytics records them with each visit and shows them as the source, medium and campaign. Without tags, visits from a QR code usually show as direct traffic.

What to put in each field

• Use utm_source for where the link is placed, such as qr or poster.
• Use utm_medium for the channel. Print and offline are common for printed codes.
• Use utm_campaign for the campaign name, such as spring-sale.
• Use utm_content to tell versions apart, such as window and counter.

Before you print

• Use lower case. Google Analytics counts Flyer and flyer as two sources.
• Tags make the link longer and the code denser. Check the print size.
• Don’t put anything private in the tags. Visitors can see them in the address bar.

With a dynamic code

On Starter and above, DynaQR adds the tags to your dynamic codes for you, and you can change them after printing. It can also send each scan to Google Analytics 4.