A/B tests

Split scans between destinations by percentage.

  1. Add a rule, with or without conditions.
  2. Under Then, choose A/B split.
  3. Enter a link and a Weight for each Variant. You need at least 2 variants, and you can click Add variant to add more, up to 10.
  4. Make sure the weights add up to 100.
  5. Click Save rules.

Each scan is assigned at random according to the weights, so a 50/50 split gives roughly equal traffic over many scans. A returning visitor isn't guaranteed the same variant.

Reading the results

In Analytics, the Redirect rule matched breakdown lists each variant separately. Use it with your destination's own conversion tracking, or with UTM tags, to compare variants.

Test only part of your audience

Add conditions to the split rule. For example, split only iPhone scans and let everyone else fall through to the normal destination.