Lead forms

Lead forms are on Pro and Business. A form can be a code's whole destination (a Lead form code) or a block on a bio page.

Create a form

1. Open Leads and click New lead form.
2. Under Form, set:
   • Internal name, only shown to you;
   • Business name, used in the marketing opt-in wording;
   • Heading, Intro text and Button label.
3. Under Fields, turn fields on or off, rename them, and tick Required where needed:
   • First name, Last name, Email, Phone, Address, Message.
   • Email addresses are checked for a valid format.
   • Phone shows a country calling code picker, with the US first.
   • Message is a free-text box for an enquiry or job details, up to 2,000 characters. It's off by default.
4. If Address is on, the address card lists every line: Line 1, Line 2, Suburb/District, City, State, ZIP/Postal and Country. Turn each line on or off, rename it, make it required and reorder it. Only lines that are on appear on the form. New forms start with the international layout. US layout turns on the lines a US address needs and turns off Suburb/District and Country. International layout turns on every line. Both only set defaults, so you can change any line afterwards. Set State field and Country field to Dropdown or Free text. The state dropdown lists US states.
5. Under Consent, optionally turn on:
   • the Terms checkbox, with your Terms wording and Terms URL. When on, it's always required;
   • the Marketing opt-in, with your Opt-in wording. {business} is replaced with your business name. It's never pre-ticked and never required.
6. Under After submit, choose Show a thank-you message or Redirect to a URL.
7. Set Notifications (see Managing leads).
8. Click Create form.

Then show it: create a Lead form code, or add a Sign-up form block to a bio page.

What's saved with each lead

• The fields the visitor filled in.
• The exact consent wording shown, the terms URL, whether each box was ticked, and the time.
• The code, the form, the code's placement, the visitor's country, region and city, their device, and any UTM parameters on the link they arrived from (for example a link shared as …?utm_source=newsletter).

Spam protection

Every form is protected by Cloudflare Turnstile and by rate limits. Visitors who submit too often see "Too many submissions. Please try again in a minute."

Monthly allowance

Pro includes 2,000 submissions a month and Business 10,000, per workspace. The count resets on the 1st of each month.

Submissions over your monthly allowance are still saved, and the visitor sees your thank-you message or redirect as usual. On the Leads page they show as Upgrade to see, without their details, and the page shows how many are waiting. They stay hidden when the next month starts. Upgrade to a plan with a larger allowance to see them. They're then sent to webhooks and Zapier, but not as email alerts.

Delete a form

Click Delete form (owners and admins). Bio pages using it drop the form block, and Lead form codes using it go to their fallback URL, or show "This form is closed". Leads already collected are kept.